Lengow SAS

Based in France, Lengow SAS specializes in providing e-commerce solutions that enhance online sales performance across diverse digital platforms, supporting brands, retailers, and agencies worldwide. Founded in 2009 in Nantes, France, Lengow SAS delivers e-commerce software enabling businesses to optimize their online sales channels. The company underwent a significant change in ownership in February 2021 when Marlin Equity Partners acquired a majority stake from previous investors, including Kima Ventures and Alven. This acquisition will support its expansion strategies in both existing and new markets.

The company has completed five deals to date, with the latest funding round being a Series B round in which it raised EUR 2. 500 mn, bringing the total funds raised to EUR 2. 500 mn. As of now, the company is valued at EUR 33.

427 mn. Lengow offers a comprehensive suite of intelligent e-commerce solutions designed to optimize online sales across various digital platforms. The core product offerings include NetAmplify, focusing on ads feed management; NetMarkets, facilitating marketplace management; NetRivals, providing competitive price intelligence; and NetMonitor, overseeing reseller network intelligence. These solutions cater to brands, retailers, and agencies by enhancing product visibility, managing pricing strategies, and monitoring distributor activities.

The platform is utilized by over 3,600 clients across more than 70 countries, including notable markets in Europe, North America, and Asia. By leveraging sophisticated data analytics and tailored strategies, Lengow addresses key challenges such as driving traffic, improving sales efficiency, and ensuring compliance within the e-commerce landscape. In the most recent fiscal year 2022, Lengow reported a revenue of EUR 17. 37 mn, along with an EBITDA amounting to EUR -8.

68 mn. The company's revenue model primarily revolves around subscription-based services that offer tiered pricing plans tailored to the needs of different clients. Clients engage with the platform through various products, including NetAmplify for advertising management, enabling companies to maximize their digital presence across over 400 advertising channels, and NetMarkets, which allows brands to expand their direct-to-consumer sales across more than 70 international marketplaces. These services facilitate B2B interactions, with clients typically being brands or retailers seeking to enhance their e-commerce operations, ensuring a scalable and recurring revenue stream for the company.

Looking ahead, Lengow SAS aims to leverage its recent Series B funding round to accelerate product development and enhance service offerings. The funds will be utilized to introduce new features and services, enhancing their existing product line. Additionally, the company plans to expand into untapped markets, specifically targeting increased presence in North America and Asia by 2024. The acquisition by Marlin Equity Partners also positions the company to fortify its market presence and explore new growth avenues.