Lemi Shine

Lemi Shine is a company that specializes in eco-friendly cleaning products, harnessing the natural efficacy of citric acid to tackle a variety of household cleaning needs. Founded in 1994 in Austin, US, Lemi Shine produces a range of cleaning solutions aimed at residential consumers. The company is led by CEO Curtis Eggemeyer and co-founder Lexia Ashroft. In February 2019, Lemi Shine received an investment from Fenwick Brands to enhance its growth strategy.

Lemi Shine offers a diverse selection of eco-friendly cleaning products including dishwasher detergents, dishwashing boosters, garbage disposal cleaners, and bathroom cleaning solutions. These products are crafted to effectively combat hard water spots, grease, and grime, while ensuring safety for families and pets. Their primary market includes consumers in the United States and Canada, with an expanding presence in Europe and Asia. In the most recent fiscal year, 2018, Lemi Shine reported a revenue of USD 30.

00 mn, generated through direct-to-consumer sales and partnerships with retailers and wholesalers. The company provides products at competitive prices and frequently offers promotions to encourage repeat purchases. Lemi Shine is strategically focused on launching new products that utilize innovative eco-friendly formulations, alongside plans to expand its market reach into Europe and specific regions of Asia by 2021. The funding from the February 2019 investment will support these initiatives, facilitating product development and market entry efforts.