LELOi AB
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LELOi AB - overview
Established
2003
Location
Stockholm, -, Sweden
Primary Industry
Consumer Products
About
Based in Stockholm, Sweden, and founded in 2003, LELOi AB (trading as LELO) is an intimate lifestyle company that designs, develops, and manufactures sex toys for men, women, and couples. Carl Magnuson, Eric Kalen, and Filip Sedic are the co-founders of the company. In April 2020, CITIC Capital acquired LELOi AB for GBP 203 million in cash. The company provides sex toys for men, women, and couples.
The firm's product, HEX™ condoms are made of natural rubber latex HEX™. LELO's offers sensual products such as floggers, whips, and luxury sex accessories and also offers condoms, massage oils, candles, water-based lubricants, and sex toy cleaners.
Current Investors
Trustar Capital
Primary Industry
Consumer Products
Sub Industries
Accessories, Consumer Electronics
Website
www.lelo.com
Verticals
Infrastructure, Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
LELOi AB - timeline of key events
LELOi AB - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | LELOi AB | - |
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LELOi AB - employee data
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