Leadoo Marketing Technologies Oy
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Leadoo Marketing Technologies Oy - overview
Established
2018
Location
Helsinki, -, Finland
Primary Industry
Software
About
Founded in 2018, and based in Finland, Leadoo Marketing Technologies Oy develops conversion tools that facilitate customer engagement on websites. In November 2024, Leadoo was acquired by Benhauer sp. Z o. O, a move intended to bolster Benhauer’s product offerings in Northern Europe and the UK.
Fedrick Ronnlund is leading the firm as CEO as of 2024. Leadoo offers a comprehensive suite of conversion tools designed to support the customer engagement experience on websites. At the core of their offerings is the Conversion Kit, which integrates various visual, in-page, AI, and chatbot solutions aimed at transforming passive website visitors into active leads. This platform facilitates personalized interactions, enabling businesses to understand visitor behavior and map their buying journeys effectively.
The service is utilized by a diverse clientele, including B2B and B2C sectors across multiple industries like real estate, software, and recruitment. Leadoo's products are marketed primarily in the UK and Europe, with a growing presence in the mid-market e-commerce space through strategic partnerships, such as its collaboration with SALESmanago. Leadoo operates on a subscription-based revenue model, providing clients access to its suite of services through various pricing plans tailored to different business needs. Typically, these transactions involve businesses subscribing to the Conversion Kit and opting for additional services like Conversion Insights and support from Conversion Experts, which includes performance analysis and optimization.
These plans may vary to accommodate both small businesses and larger enterprises, ensuring flexibility and scalability in service delivery. The firm pricing plans include Leadoo Essentials at EUR 699 per month, Leadoo Pro at EUR 999 per month, Leadoo Expert at 1499 per month, and many more. Following the acquisition by Benhauer sp. Z o.
O in November 2024, Leadoo is set to strengthen its market position in Northern Europe and the UK. The integration aims to augment product offerings and expand customer reach. Details regarding new product launches or market expansion strategies have not been disclosed.
Current Investors
Benhauer sp. z o. O
Primary Industry
Software
Sub Industries
Analytics & Performance Software, Application Integration Software, Customer Relationship Management, Sales & Marketing Software
Website
www.leadoo.com/
Verticals
Artificial Intelligence, Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Leadoo Marketing Technologies Oy - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Leadoo Marketing Technologies Oy | - |
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