LeadCloud

LeadCloud is a data integration platform that enhances operational capabilities for insurance carriers and large advertisers, enabling efficient connections between clients and digital vendors. Founded in 2013 in Ellicott City, US, LeadCloud specializes in data integration services. The company was co-founded by Brian Ocheltree and Chris Cormier. In August 2014, LeadCloud raised USD 1 million in Series A financing, marking its sole funding round to date.

LeadCloud, now operating as Arity, provides a robust data integration platform that enhances the operational capabilities of insurance carriers and large advertisers. The platform supports over 10,000 unique integrations and serves a diverse client base, including more than 70 insurance carriers and over 350 total customers, facilitating the buying and selling of leads, calls, clicks, and real-time rates. LeadCloud generates revenue through a transactional model that includes direct integrations and marketplace services, processing approximately 2 million transactions daily. Transactional revenue stems from service fees and potential subscription models for premium services, designed to provide value within the marketing ecosystem, particularly in the insurance sector.

Following its most recent financing round in August 2014, LeadCloud plans to enhance its product offerings and expand into new markets. The company aims to leverage its funding to further develop its data integration capabilities and explore opportunities in additional geographical regions, focusing on optimizing marketing strategies for clients globally.