Lead Smart Inc.
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Lead Smart Inc. - overview
Established
2008
Location
Mundelein, IL, US
Primary Industry
Marketing/Advertising
About
Based in Illinois, Lead Smart Inc. is a marketing company established in 2008, specializing in connecting contractors with homeowners through a pay-per-call system that streamlines the home service industry. Lead Smart Inc. operates a pay-per-call marketing platform aimed at connecting service providers like contractors with customers seeking home improvement services.
Founded in 2008 in Mundelein, Illinois, the company has undergone strategic changes to enhance its service offerings. Matthew Zivkovic founded the company, focusing on providing efficient lead generation solutions. In July 2021, Futuredontics, Inc. acquired Lead Smart Inc.
to expand its dentistry marketing platform, financial terms were not disclosed. Lead Smart Inc. specializes in a pay-per-call marketing system tailored for contractors and home service professionals, connecting them directly with homeowners needing their expertise. The company's core offerings include a directory for local contractors and an affiliate network for quality lead generation, ensuring contractors receive targeted calls from potential clients actively seeking their services.
This system simplifies the process for homeowners looking for various home improvement projects, including electrical, plumbing, landscaping, and remodeling services. Lead Smart operates nationwide, serving a diverse market that includes both DIY homeowners and professional contractors. Lead Smart Inc. generates revenue primarily through its pay-per-call marketing model, where contractors pay for leads generated through the platform.
Contractors subscribe to the service and receive high-quality leads for a fee, establishing a B2B relationship. The platform allows service providers to enhance their business development efforts while homeowners access verified professionals. Specific pricing plans for individual services are not disclosed, but the model is designed to provide contractors with cost-effective solutions yielding a return on their investment through increased client engagement and project acquisitions. The acquisition by Futuredontics, Inc.
in July 2021 will enable Lead Smart Inc. to grow its dentistry marketing platform. Future growth strategies include plans for expanding its service offerings and geographic reach, specifically targeting the dental services market. The acquisition is expected to facilitate the development of new products tailored for this sector.
The company is actively exploring opportunities to enhance its existing platform and integrate new technologies to better serve its clients.
Current Investors
Futuredontics, Inc.
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Sales & Marketing Software
Website
www.leadsmartinc.com
Verticals
AdTech
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Lead Smart Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Lead Smart Inc. | - |
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