Lead:Famly ApS
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Lead:Famly ApS - overview
Established
2015
Location
Aarhus, -, Denmark
Primary Industry
Software
About
Lead:Famly ApS is a Danish company specializing in marketing gamification, providing interactive solutions that enhance customer engagement and drive conversions through innovative gaming experiences. Founded in 2015 in Aarhus, Denmark, Lead:Famly ApS focuses on creating gamified marketing solutions. The company was acquired by VækstPartner Kapital in May 2018. The founders include Steffi De Jong and Thomas Kragh, while Andreas Fabricius serves as CEO.
Lead:Famly ApS offers a gamification platform that allows B2B clients to create engaging campaigns. This platform features various game types, enabling businesses to collect zero-party data and enhance user interaction across diverse industries, including those in Europe and North America. For the most recent year, Lead:Famly ApS reported an EBITDA of USD 1,084,601. 80.
The company generates revenue through a subscription-based model, catering to a variety of marketing needs with tailored pricing plans for different clients. Looking ahead, Lead:Famly ApS plans to expand into new markets, specifically targeting regions across Europe by the end of 2024. Recent funding from the acquisition will be utilized to develop new products and enhance their existing offerings, ensuring they meet evolving customer demands.
Current Investors
VaekstPartner Kapital
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Customer Relationship Management, Gaming, Sales & Marketing Software
Website
https://www.leadfamly.com/
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Lead:Famly ApS - financials
| Fiscal Year Ended | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 | Dec 31, 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | - | - | - | - | - | - | - | - | - | - |
| % Revenue Growth (YoY) | - | - | - | - | - | - | - | - | - | - |
| EBITDA (USD) | - | - | (789,921.747) | (1,170,173.217) | (540,176) | (3,094,931) | (4,814,742) | - | - | - |
| Operating Income (USD) | 69,339.669 | 168,779.998 | (793,228.702) | (1,247,983.108) | (698,890) | (3,363,207) | (5,266,085) | - | - | - |
| Operating Margin | - | - | - | - | - | - | - | - | - | - |
| % EBITDA Margin | - | - | - | - | - | - | - | - | - | - |
| NET Income (USD) | 54,084.026 | 130,863.533 | (621,460.846) | (884,271.741) | (670,146) | (4,036,468) | (5,679,344) | - | - | - |
| % Net Margin | - | - | - | - | - | - | - | - | - | - |
Lead:Famly ApS - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Lead:Famly ApS | - |
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Lead:Famly ApS - employee data
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