Laurel

Laurel is a US-based company that specializes in AI-driven timekeeping solutions, enhancing operational efficiency for professional service firms, particularly in the legal and accounting sectors. Laurel was founded in 2016 in San Francisco, US. The company provides AI-powered timekeeping solutions that automate timesheet entries to optimize time tracking and billing for professional service firms. The founders include Kourosh Zamani and Kylee Vick, with Derek Quaicoe and Ryan Alshak currently serving as the CEO and other leadership roles.

In August 2025, Laurel raised series C funding from Workday Ventures. Laurel specializes in AI-powered timekeeping solutions designed to optimize the operational efficiency of professional service firms, particularly in the legal and accounting sectors. Their core product automates timesheet entries by utilizing artificial intelligence to analyze user behavior, thereby reducing the time spent on manual time tracking. This service addresses the common challenges faced by timekeepers, such as inaccurate time logging and inefficient billing processes, ultimately allowing professionals to reclaim valuable hours for high-leverage work, leisure, or family time.

Laurel's clients primarily include law firms and accounting firms located in the United States, Canada, and Europe, providing tailored solutions that maximize utilization and enhance operational insights through comprehensive data analysis. The company's offerings are SOC II Type II certified and HIPAA compliant, ensuring high standards of security and privacy for client data. Laurel generates revenue through a subscription-based model, where clients pay for access to its AI-driven timesheet automation services. This transactional structure typically involves monthly or annual fees, which may vary based on the number of users or features selected.

Clients engage with the platform on a firm-by-firm basis, allowing for customization of AI models that are trained exclusively on the firm's data. By leveraging these advanced AI capabilities, firms can achieve significant increases in billable hours, as evidenced by testimonials highlighting revenue boosts per timekeeper and improved timesheet granularity. The company’s solutions are marketed directly to law firm leaders, accounting firm leaders, and timekeepers, establishing a strong B2B relationship focused on maximizing efficiency and profitability in professional services. Laurel is also looking to expand its market reach into new regions, targeting further penetration in Europe and Canada, aiming for rollout by the end of 2025.

The company plans to use the funding from August 2025 to enhance its AI time-tracking tools for legal, consulting, and accounting businesses.