Launchmetrics
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Launchmetrics - overview
Established
2002
Location
New York, NY, US
Primary Industry
Software
About
Based in New York, US, and founded in 2002 by co-founders Michael Jaïs (CEO), Kevin Spector, and Alain Caffi, Fashion GPS Inc. , doing business as Launchmetrics, operates as a developer of marketing platforms and data analytics for fashion, luxury, and cosmetics brands. In January 2024, Lectra Group, a portfolio company of American Industrial Partners, acquired a majority stake in Launchmetrics from Bpifrance, Cipio Partners, Seventure, and Thyra Global Management for USD 85 million. As of 2024, the company’s client base includes adidas, Tiffany & Co.
, Drunk Elephant, Versace, and GAP. The company provides a Brand Performance Cloud platform that offers tools for sample management, event organization, media monitoring, and brand benchmarking. The platform's services include digital showroom management, media tracking, and brand performance analytics. Additionally, the firm also provides services such as event coordination and press distribution.
The company generates its revenue primarily from subscription packages for its Brand Performance Cloud platform. Packages include Essentials starting at USD 1,550 per month, Enterprise at USD 3,250 per month, and custom Ultimate packages, billed annually.
Current Investors
Ironfire Ventures, Emagen Investment Group, Thyra Global Management
Primary Industry
Software
Sub Industries
Analytics & Performance Software, Content Management Software, Customer Relationship Management, Sales & Marketing Software
Website
www.launchmetrics.com/
Verticals
Big Data, Cloud Computing
Total Amount Raised
Subscriber access only
Launchmetrics - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Launchmetrics | - | ||||||||
| Add-on | Completed | Parklu Limited | - |
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