Lattice Engines, Inc.

Lattice Engines, Inc. provides a sophisticated account-based marketing platform that empowers businesses to effectively identify and engage their target customers through data-driven strategies and insights. Founded in 2006 and headquartered in San Mateo, US, Lattice Engines, Inc. specializes in account-based marketing solutions.

The company has undergone significant changes in strategy and operations, culminating in its acquisition by Dun & Bradstreet, Inc. in June 2019. Lattice has attracted investment from major firms such as New Enterprise Associates and Sequoia Capital, raising a total of USD 5. 050 mn through its Series E funding round, which represents the entire amount raised.

The company has executed 7 deals to date, with a current valuation of USD 107. 962 mn. Lattice Engines, Inc. offers D&B Rev.

Up ABX, an account-based marketing platform designed to integrate seamlessly with the Dun & Bradstreet Data Cloud. This platform equips B2B companies across diverse sectors—including technology, finance, and professional services—with tools for customer identification and targeted marketing campaigns. By leveraging the proprietary D-U-N-S Number, organizations can enhance their data with critical insights into corporate family connections and optimize outreach efforts. The company implements a subscription-based revenue model, enabling clients to access various features of the D&B Rev.

Up ABX platform. Businesses typically subscribe to customized packages tailored to their unique marketing and sales requirements, facilitating targeted B2B campaigns across multiple channels such as display ads, social media, and email marketing. Clients can choose from different pricing tiers based on the services they need, ensuring effective engagement with prospective customers while receiving ongoing support. Looking ahead, Lattice Engines, Inc.

is set to expand its product offerings and enhance its platform capabilities, with a focus on launching new features in the upcoming quarters. The company aims to penetrate new markets, particularly in Europe and Asia, by the end of 2021. The recent funding from its Series E round will support these initiatives, as well as the continued development of its marketing solutions. Following its acquisition by Dun & Bradstreet, Lattice will integrate more robust features, further increasing its competitiveness in the account-based marketing space.