Latitude Financial Services Australia Holdings Pty Ltd

Founded in 2015 and based in Victoria, Australia, Latitude Financial Group Ltd. is a financial company that provides non-bank lending services and digital payment services. The company was founded by KKR, Deutsche Bank, and Varde Partner through the purchase of the Australian and New Zealand consumer lending arm from GE Capital. Latitude operates as a shopping credit and consumer finance company with a customer base of over 2.

7 million and offering a broad range of finance products. As of March 2021, across Australia and New Zealand, the company currently employs more than 1,468 staff under the leadership of its CEO, Ahmed Fahour, and services its customers through a network of retailer partners, brokers, phones, and the internet. The company offers a full suite of financing solutions including personal loans, auto loans, credit cards, insurance, installment deferred payment, and interest-free promotional and retail offers for retail partners, managing credit applications, credit authorization, billing, remittance, and customer service processing. Its products include Gem Visa, GO MasterCard, 28 Degrees Platinum MasterCard, Myer Card, and Myer Visa.

The company had a market valuation of up to AUD 4 billion when it had its second attempt at listing in September 2019, making it potentially the largest IPO in Australia. The company will continue to make business growth with assets against the backdrop of stable economic growth forecasts in the Oceania region over the medium to long term.