Later

Victory Square Media Inc. is a US-based company specializing in influencer marketing and social media management solutions, enabling brands to execute effective marketing campaigns and enhance their online presence. Victory Square Media Inc. was founded in 2014 in Boston, US.

The company focuses on influencer marketing, assisting brands in connecting with influencers for effective campaign execution. The founders include Cindy Chen and Sanjeev Barnabas, with Lyle Stevens serving as the CEO. The firm has completed 4 deals, with its most recent deal on January 3, 2025. Later provides comprehensive influencer marketing and social media management solutions designed to assist brands in executing effective marketing campaigns.

The platform enables users to discover, recruit, and manage influencers, streamline communication, and facilitate payment processes, targeting various end-use cases such as brand awareness, traffic generation, and conversion optimization across social media channels. Key features of Later’s offerings include content scheduling, performance analytics, and social listening tools, which are all integrated into a user-friendly dashboard. The company's clientele spans multiple industries, including retail, food and beverage, fashion and beauty, and consumer packaged goods, with a diverse client base consisting of over 570 brands. Later's products are actively utilized in key geographical markets such as North America, Europe, and parts of Asia, reflecting its international reach in the influencer marketing landscape.

Later generates revenue through subscription-based models tailored to different client needs, including individuals, small teams, and enterprise-level accounts. These subscription plans provide clients with varying levels of access to the platform's features, such as influencer discovery and campaign management. By establishing partnerships with brands seeking to leverage influencer marketing, Later facilitates business transactions that typically involve a recurring monthly fee for continued access to its services. This transactional structure allows brands to effectively manage their influencer campaigns while tracking performance metrics that inform their marketing strategies.

Specific pricing details for these subscription plans are designed to reflect the value of the services provided, catering to brands' unique marketing objectives and scales of operation. In January 2025, Later raised an undisclosed amount of venture funding from new investor Summit Partners. The company plans to utilize this funding to help finance its acquisition of Mavely. Future growth strategies include the development of new products aimed at enhancing their service offerings, alongside plans for expanding into new markets, particularly targeting regions across Europe and Asia by 2026.