Lasting

Lasting is a digital platform that provides evidence-based marriage counseling and couples therapy via an app, designed to enhance relational health through structured therapeutic content. Lasting, founded in 2017, operates a marriage counseling and couples therapy app that promotes relationship enhancement. The company is headquartered in New York, US. Steven Dziedzic, the founder, has a history in developing digital health solutions.

Lasting was acquired in November 2020 by Groop Internet Platform Inc. , a transaction whose financial details remain undisclosed. Lasting offers a specialized marriage counseling and couples therapy app that enhances relationships through evidence-based practices. Its core product delivers structured therapeutic content based on decades of psychological research, addressing relational challenges for individuals, couples, and families.

Since its launch, over 3 million users, primarily in the United States, have engaged with the app, which is recognized by marriage and family therapists as a valuable tool for their practices. The app is available on both iOS and Android platforms, providing users with convenient access to support. Lasting utilizes a subscription-based revenue model, catering to both direct consumers and therapists recommending the app. It generates revenue through individual subscriptions that grant access to a library of therapeutic content and personalized relationship tools, while also offering a free trial for new users.

Collaborations with therapists enhance its market presence, as they integrate Lasting into their therapies, thus expanding its user base. Subscription pricing plans are designed to offer varying levels of access to premium content and features, providing a tailored experience for users. Looking ahead, Lasting plans to innovate by launching new products aimed at enhancing relational support tools within the app. Specific geographic expansion is targeted towards international markets to increase its user base by the end of 2023.

Recent acquisitions will support these initiatives by facilitating investment in product development and marketing strategies. The acquisition by Groop Internet Platform Inc. in November 2020 is expected to bolster Lasting's operational capacity and expansion efforts.