Last Call Analytics

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Last Call Analytics - overview

Established

2017

Location

Toronto, ON, Canada

Primary Industry

Software

About

Last Call Analytics provides a specialized platform for sales data analytics and visualization, focusing on enhancing strategies for the beverage alcohol industry through actionable insights. Last Call Analytics is a company that offers analytics services specifically for the beverage alcohol sector. Founded in 2017 in Toronto, Canada, the company has undergone a significant transition, being acquired by Ample Organics Incorporated in January 2019. The acquisition was part of a broader strategy to enhance service offerings and market reach.


The founder's history is not detailed in the provided data, nor does the company have subsidiaries. Since its inception, Last Call Analytics has completed 2 deals, with the most recent deal occurring on January 28, 2019. Last Call Analytics specializes in providing a comprehensive sales data analytics and visualization platform tailored specifically for the beverage alcohol industry. The platform combines complex data into actionable insights designed to enhance sales and distribution strategies for beverage producers, agencies, and distributors.


Key features include real-time visibility into SKU performance, identification of distribution gaps, and benchmarking against competitors, all aimed at optimizing product placement and inventory management. The platform's primary users include beverage alcohol producers and their sales teams, along with agencies and distributors seeking to strengthen retail presence and drive sales. Last Call Analytics targets markets such as North America, Europe, and other regions where beverage alcohol products are sold, enabling clients to leverage data-driven strategies in various geographical contexts. Last Call Analytics generates revenue through subscription-based models tailored to various customer segments, including beverage producers, agencies, and distributors.


Clients pay for access to the platform's advanced analytics tools, which provide insights into inventory management, sales performance, and competitor activity. The company offers flexible pricing plans designed to scale with client growth, accommodating different business sizes and needs. Each plan typically includes access to features such as geospatial views, account profiling, and market coverage analytics, essential for strategic decision-making in retail environments. The structured revenue model ensures a recurring cash flow as clients continuously engage with the platform to enhance their operational efficiency and sales effectiveness.


Following its acquisition in January 2019, Last Call Analytics plans to leverage the resources of Ample Organics to develop new products and enhance its existing platform. The company is targeting expansion into additional markets within Europe and Asia by 2024, focusing on regions with growing beverage alcohol consumption. Recent funding from the acquisition will be utilized to enhance product development and improve marketing efforts to reach these new geographical markets.


Current Investors

Osmington, Inc., Ample Organics Incorporated, FirePower Capital

Primary Industry

Software

Sub Industries

eMarketing/Digital Marketing, Sales & Marketing Software, Analytics & Performance Software

Website

www.lastcallanalytics.com

Verticals

Big Data

Company Stage

Add-on

Total Amount Raised

Subscriber access only

Last Call Analytics - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Add-onCompletedLast Call Analytics-

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