Lanla

Lanla provides innovative customer experience management and brand development solutions, focusing on enhancing brand-customer relationships through advanced technology and analytics. Lanla, founded in 2002 by Luc Brousseau and Richard Zeidel, is headquartered in Quebec City, Canada. The company specializes in customer experience management and has pivoted to include a comprehensive suite of services tailored to meet the needs of national brands across various sectors. In June 2017, Lanla secured USD 2.

5 mn in funding led by Capital Croissance, marking a significant investment in their growth strategy. Lanla specializes in customer experience management and brand development solutions designed to foster deeper relationships between brands and their customers. Their core offerings include the Hexia CX Management Platform, which integrates multiple channels to track user journeys comprehensively, and a comprehensive mystery shopping service that provides actionable insights into customer interactions and perceptions. Their products target national brands in sectors such as restaurant, retail, automotive, and healthcare, aiming to identify friction points, standardize best practices, and enhance overall customer satisfaction.

The solutions are primarily marketed in North America, focusing on clients in the United States and Canada. Lanla generates revenue through a structured business model involving B2B partnerships, subscription services, and direct client engagements. Clients typically enter contracts for ongoing access to the Hexia platform along with supplemental services such as mystery shopping and customer feedback analysis. The pricing structure reflects the comprehensive nature of their offerings, with fees associated with the usage of the CX Management Platform and tailored mystery shopping programs.

These agreements ensure a steady revenue stream from both initial setup and ongoing service utilization. In 2017, following their most recent funding deal, Lanla plans to utilize the USD 2. 5 mn investment to enhance their product offerings, particularly with upcoming advancements in the Hexia platform. The company aims to expand its services into new geographical markets, specifically targeting the broader North American market by 2020.

This growth strategy will focus on capitalizing on the evolving demands of customer experience management.