Ladder Financial Inc.

Ladder Financial Inc. is a digital insurance company that provides customizable term life insurance policies, catering to the varied needs of its clients with a focus on simplicity and accessibility through an online platform. Founded in 2015 and headquartered in Menlo Park, US, Ladder Financial Inc. specializes in offering term life insurance.

The company was co-founded by Jamie Hale, who has a background in insurance technology. Ladder Financial has raised a total of USD 100 mn through 6 distinct funding deals, with the latest funding round being a Series D completed on October 4, 2021, co-led by OMERS Private Equity and Thomvest Ventures, valuing the company at approximately USD 742. 85 mn. Ladder Life specializes in providing flexible term life insurance policies that feature adjustable coverage options.

Clients can tailor their insurance based on life changes like marriage or having children. The online application process allows users to secure coverage in minutes, targeting younger demographics and families. Its products are available across various states, including California, New York, and the District of Columbia, catering to a diverse clientele seeking accessible insurance solutions. Ladder Life generates revenue primarily from the direct sale of term life insurance policies through its online platform.

Pricing begins at USD 5 per month for a typical USD 100,000 coverage over a 10-year term, aimed at a 20-year-old female rated Preferred-Plus, reflecting the company’s strategy to offer affordable life insurance options tailored to individual needs. Following the Series D funding of USD 100 mn in October 2021, Ladder Financial Inc. plans to utilize this capital to enhance its digital life insurance platform, support its innovative strategies, and expand its engineering team. The company aims to develop new insurance products and explore additional markets as part of its growth strategy.