Laani

Based in India, Laani specializes in innovative personal care products, particularly aluminum-free deodorants that promote underarm health and enhance skin appearance, catering to health-conscious and environmentally aware consumers. Laani is a personal care company founded in 2025 in Gujarat, India, focusing on developing health-oriented products. The company raised INR 91 million in its latest funding round on March 18, 2026, led by V3 Ventures and Saama Capital, bringing its total amount raised to INR 91 million. The founder's history is not detailed, and there are no mentions of any subsidiaries or prior mergers.

Laani primarily offers a range of innovative personal care products, focusing on aluminum-free deodorants designed to promote underarm health and enhance skin appearance. Their core product, the Clear Deodorant Stick, is formulated with active ingredients such as Niacinamide and Alpha Arbutin, targeting visibly brighter underarms while providing effective odor control. This product addresses common concerns like underarm pigmentation and caters to consumers seeking a lightweight and non-sticky deodorant experience. Laani's products are marketed primarily to health-conscious individuals and environmentally aware consumers, with a notable emphasis on inclusivity and community engagement.

The company primarily serves the Indian market but aims to expand its reach to other regions, leveraging e-commerce platforms and offline events to connect with its clientele. Laani operates a direct-to-consumer sales model, allowing customers to purchase products directly through their website. This transactional structure promotes a streamlined purchasing process, where consumers can utilize promotional codes, such as WELCOME10 for discounts on their initial orders. The Clear Deodorant Stick is priced at INR 795, reflecting its premium positioning within the personal care market.

Revenue generation is supported by both individual product sales and potential subscriptions for loyal customers, who may receive exclusive access to community events and product launches. Overall, Laani's revenue strategy leverages its flagship deodorant products while maintaining a strong focus on customer engagement and satisfaction. In March 2026, Laani raised INR 91 million in pre-seed funding, which will be utilized for brand building, product research and development, and expansion into new personal care categories within the Indian market. The company aims to develop and launch new products, further solidifying its market presence.

Plans for geographic expansion are also underway, targeting broader markets in India by leveraging e-commerce platforms and establishing a stronger offline presence through events. These initiatives are expected to support Laani's growth trajectory and enhance its customer engagement.