L.A.B. Golf

L. A. B. Golf is a US-based company specializing in the design and manufacture of advanced golf putters, utilizing innovative technology that enhances putting performance for golfers of all skill levels.

Founded in 2018, L. A. B. Golf is focused on developing high-performance golf putters.

The company is headquartered in Eugene, US. In July 2025, L Catterton acquired a majority stake in L. A. B.

Golf. As of August 2025, the company is led by Co-CEO Sam Hahn and Robert Johnson. Golf specializes in the development and sale of high-performance golf putters that utilize their proprietary Lie Angle Balance (L. A.

B. ) technology. This innovative approach aims to simplify the putting process by eliminating torque, thereby enabling golfers to achieve a repeatable swing and return the putter face to square at impact more consistently. The primary product offerings include several models, such as the DF3, Mezz.

1, and LINK. 1 putters, each designed to enhance the golfer's experience by making it easier to focus on selecting the right line and speed. L. A.

B. Golf caters to a diverse clientele, including amateur golfers, professional players, and golf enthusiasts across various geographical markets, including North America, Europe, and Asia. L. A.

B. Golf generates revenue through direct-to-consumer sales and potential wholesale partnerships, selling their specialized putters via their online platform. Customers typically engage in transactions by selecting customized configurations of the putters, which are then produced with an expected lead time of 6-8 weeks from the time of purchase. The product pricing structure is designed to appeal to a broad audience, with flagship offerings such as the DF3 and Mezz.

1 models positioned at a premium price point due to their advanced technology and custom fitting options. Revenue is further bolstered by remote fitting services that allow customers to optimize their putter specifications from the comfort of their homes, enhancing the overall purchasing experience. In July 2025, L Catterton acquired a majority stake in L. A.

B. Golf, aiming to bolster product innovation and expand its presence across retail channels. The company plans to introduce new models and enhancements to its existing putter lineup, alongside efforts to penetrate new geographic markets, including Asia and Europe, by late 2026.