Kwarts BV

Kwarts BV enhances healthcare interactions by providing advanced analytics through its A-Inside platform, which helps tailor communication between healthcare professionals and field teams. Kwarts BV, founded in 2016 and headquartered in Hasselt, Belgium, focuses on developing solutions that improve the engagement between healthcare professionals and field teams. The company raised EUR 1. 2 million in a funding round led by Volta Ventures, with participation from Belfius, BlueHealth Innovation Center, and LRM on June 23, 2021.

The founder’s history is not provided, nor are there mentions of any subsidiaries or previous mergers. KWARTS specializes in enhancing interactions between healthcare professionals (HCPs) and field teams through its core product, A-Inside. This technology platform creates comprehensive HCP profiles by integrating and analyzing various data sources to provide insights on communication preferences and engagement patterns. A-Inside enables users to tailor their messages and outreach strategies according to individual HCP needs, optimizing communication across multiple channels while ensuring that field teams have access to a 360° view of each HCP's omnichannel engagement history.

The product is particularly aimed at pharmaceutical and healthcare companies looking to establish customer-centric relationships with HCPs. KWARTS operates in various geographical markets, including North America and Europe, addressing the needs of a client base that primarily consists of healthcare organizations seeking to improve their engagement strategies. The revenue structure of KWARTS is primarily based on a subscription model, where clients pay for access to the A-Inside platform and its advanced analytics capabilities. Clients typically include pharmaceutical companies and healthcare organizations that utilize the platform to enhance their marketing and communication efforts with HCPs.

The transaction structure involves direct B2B partnerships, allowing clients to integrate the A-Inside technology into their existing workflows seamlessly. While specific pricing plans for the products and services are not disclosed, the subscription model is designed to offer scalable solutions that align with the needs of various client sizes and engagement levels. This pricing strategy supports ongoing engagement and ensures that customers can continuously leverage insights to improve their operational efficiency and customer interactions. In June 2021, Kwarts BV raised EUR 1.

2 million in venture funding led by new investor Volta Ventures, with participation from other new investors Belfius, BlueHealth Innovation Center, and LRM. The company will use the funding to increase the workforce and expand its business. Future plans include the development of new features for the A-Inside platform to enhance its analytics capabilities and an expansion into additional European markets by 2024.