Krti

Based in Kuwait, Krti provides innovative financial tools, specifically a cashback rewards app that enhances shopping by delivering instant cashback on purchases. Krti is a financial technology company headquartered in Kuwait City, Kuwait, founded in 2022 by Abdulrahman Al-Hammadi. The company focuses on developing a cashback rewards app targeting a wide customer base. Krti has completed one funding deal, raising USD 1.

5 mn in October 2024 from Core Vision, amounting to the total funding raised. Krti's primary offering is a cashback rewards app designed to enhance the shopping experience by providing users with instant cashback on their purchases. The app aggregates various discount codes and promotional offers, automatically applying them at checkout to maximize savings for users. This service addresses the common pain points of missed discounts and the inconvenience of manually searching for coupons.

Krti targets a broad customer base, including smart shoppers looking to optimize their spending habits, as well as merchants seeking to attract more customers through appealing rewards programs. The app is designed for end users across multiple geographical markets, such as the Middle East and Europe, providing tailored cashback offers from various retailers. Krti operates on a revenue model that focuses on partnerships with retailers and merchants, facilitating transactions that benefit both consumers and businesses. When a user makes a purchase through the Krti app, the transaction generates a cashback reward that is shared with the user, while the app earns a commission from the participating retailer.

This structure enables Krti to maintain a sustainable financial model while offering attractive cashback incentives. The app features a tiered rewards system, encouraging higher spending by providing increased cashback rewards for larger purchases, thereby fostering a relationship with its user base while driving traffic and sales for its partner merchants. In October 2024, Krti raised USD 1. 5 mn in pre-seed funding from new investor Core Vision.

The company will utilize this funding to support its launch in Kuwait and Saudi Arabia, allowing for strategic growth in these markets.