KOOK

Based in Delhi, India, and co-founded by Nikhil Thatai and Arpitta Jerath in 2020, Porridge Heads Private Limited, doing business as Kook, operates as a foods and beverage ingredient sourcing and distribution company. In May 2023, the firm was acquired by Pluckk, a portfolio company of Exponentia Ventures for USD 1. 3 million. The firm as of May 2023, has a presence in Delhi and Mumbai, India.

The meal kit brand offers a range of DIY (do it yourself) Meal Kits for consumers. The company sources the ingredients, weighs and pre-portions those ingredients in apt quantities in a hygienic facility, packs them without preservatives, and ships them for cooking. Kook also offers semi-prepped ingredients for fast cooking, recipes that help users in cooking as well as an e-commerce platform that offers different ingredients. The company generates its revenue by offering its pre-portioned ingredients to its customers, such as food and beverage distribution for INR 749 for 3 bowls, Diy Og mushroom toast for INR 199 for 2 open toasts, healthy everyday toasts for INR 549 for 6 open toasts, etc.