Koncern BAMBI, a.d.

Bambi is a Serbian food company specializing in snack production, notably its flagship product Plazma, offering a variety of nutritious snack options for both children and adults. Bambi, founded in 1967 in Pozarevac, Serbia, is known for its production of quality snacks. The company has undergone significant changes, notably being acquired by Coca-Cola HBC AG in February 2019 from Mid Europa LLP and Blue Sea Capital. The acquisition enables Coca-Cola HBC to explore new development opportunities in Serbia.

The company is led by CEO Aldis Thorisdottir, while founder Sabrina Schachter has a history of entrepreneurship, contributing to Bambi's growth and reputation. Bambi is primarily recognized for its flagship product, Plazma, a well-established snack brand synonymous with quality in the Serbian market. The company also produces a variety of food products, including wellness-focused items and baked goods like Napolitanke. These offerings aim to meet the needs of consumers, providing tasty and healthy snack options suitable for various settings such as schools and homes.

Bambi serves a diverse client base across multiple regions, including Serbia and neighboring Balkan countries, enhancing accessibility to its products. In 2023, Bambi reported a revenue of USD 643,185. 60, with an EBITDA of USD -613,890. 30, primarily generated through direct sales to consumers and partnerships with retailers and wholesalers.

The company adopts a B2C transaction structure, ensuring its products, especially Plazma, are widely available through supermarkets and specialty shops. Bambi's pricing strategy focuses on competitive positioning while maintaining quality standards, supported by a strong brand reputation. Following its acquisition in February 2019, Bambi aims to leverage new opportunities for growth, particularly in expanding its product range and entering complementary food categories. The company intends to introduce new products designed to enhance its market presence, targeting specific geographic regions for expansion.

The strategic acquisition by Coca-Cola HBC will provide the necessary financial leverage and support for these initiatives, reinforcing Bambi's growth trajectory in the Serbian market and beyond.