Knock, Inc.

Knock, Inc. is a technology company focused on enhancing leasing operations in the multifamily housing sector through integrated software solutions. Their products facilitate improved engagement between property managers and prospective residents. Founded in 2014, Knock, Inc.

is based in Seattle, US, and specializes in leasing technology solutions for the multifamily housing industry. The company was established by Demetri Themelis, who serves as CEO. Knock has secured a total of USD 20. 00 mn through various funding rounds, with the most recent being a Growth round in September 2022, led by Fifth Wall Ventures, and includes contributions from Lead Edge Capital, Madrona Venture Group, Second Avenue Partners, and Seven Peaks Ventures.

Knock has completed seven deals, with their latest being the acquisition by RealPage, Inc. , which will enable them to enhance their service offerings for clients. Knock, Inc. offers a comprehensive suite of leasing technology solutions designed primarily for the multifamily housing industry.

Their core product, Knock CRM, integrates marketing, scheduling, communication, and task management functionalities into a single platform, enabling property managers and leasing teams to enhance operational efficiency and improve the resident experience. Notable offerings include Knock Now™, which allows prospective renters to self-schedule tours, and Knock Tours, providing data insights into leasing operations. The technology aims to streamline the lead-to-lease process for clients, including multifamily owners and property management companies across various markets in the United States, ensuring high-quality engagement with potential renters through automated marketing campaigns and robust communication tools. The company’s services cater to a diverse client base comprising marketers, leasing teams, and property managers, emphasizing a modernized renter experience that addresses efficiency and transparency in leasing operations.

Knock, Inc. generates revenue through a subscription-based model that provides access to its suite of leasing technology solutions. Clients typically engage with the company through annual contracts, which include different pricing tiers based on the specific services utilized and the size of the property portfolio. The company’s flagship product, Knock CRM, serves as the backbone of its offerings, facilitating critical functions such as automated marketing campaigns and task management for multifamily properties.

By targeting property management companies and multifamily owners, Knock ensures consistent revenue streams from these B2B relationships, allowing clients to leverage the technology for improved leasing performance and operational insights. Each transaction reflects a commitment from clients to utilize Knock's technology, aligning their leasing strategies with the platform's capabilities to drive efficiency and increase net operating income (NOI). Looking ahead, Knock, Inc. plans to enhance its product offerings and improve the client experience further.

Following the acquisition by RealPage, Inc. on September 30, 2022, the company will focus on integrating its technology with comprehensive customer services, aiming to provide an improved prospect-to-resident experience. This strategic move will allow Knock to capitalize on the resources of RealPage while expanding its reach within the multifamily housing industry.