KK Group

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KK Group - overview

Established

2015

Location

Dongguan, Guangdong, China

Primary Industry

Retail

About

Established in 2015 and based in Dongguan, China, KK Group operates as a cross border retail enterprise dedicated to providing various products. It has retail stores KKV, the COLORIST, X, and KK guan. The company developed 707 offline stores in over 200 cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Tianjin, Wuhan, Chongqing, etc. The cooperation partners are MixC, Wanda Plaza, Suning Plaza, and other company and mall.


In July 2021, KK Group raised USD 300 million in series F funding led by new investor JD. com. The company has offline retail brands including mini lifestyle collection brand KK Hall, KKV, beauty collection brand THE COLORIST colorist, and trendy collection brand X11. Offline stores set up service areas such as book bars and coffee bars.


KK Group also provides a website and an application for users to scan codes and place orders, and send products directly to their homes. The products cover beauty care, imported snacks, mother and baby products, health department stores, and more. The company will use the funding to support product enhancement and expand market reach.


Current Investors

Shenzhen Capital Real Estate Fund, Bright Venture Capital, MPCi

Primary Industry

Retail

Sub Industries

Snack Foods, Department Stores, Drug Stores/Convenience Stores

Website

www.kkgroup.cn

Verticals

E-commerce, IoT (Internet of Things), Mobile Apps

Company Stage

Series F

Total Amount Raised

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