Kiwoko Pet, S.L.U.

Kiwoko Pet, S. L. U. is a Spanish retailer specializing in pet products and services, providing a wide range of quality items for pet owners through both online and physical retail channels.

Founded in 2007 in Madrid, Spain, Kiwoko Pet, S. L. U. is a retail company that focuses on supplying pet products.

In December 2019, Emefin acquired an approximate 80% majority stake in Masquepet SRL from Meridia Capital Partners and TA Associates, enhancing their market position. The CEO's current information is not publicly available. Kiwoko is a prominent online and physical retailer specializing in pet products and services, offering a comprehensive selection of over 8,000 items catering to various pets including dogs, cats, rodents, birds, fish, and reptiles. Their core offerings encompass high-quality pet food, accessories, grooming products, and veterinary care services.

Kiwoko emphasizes customer convenience with features such as secure online payment, rapid delivery within 24/48 hours for online orders, and a Click & Collect service that allows customers to pick up their orders at local store locations. The company serves a diverse customer base across Spain and Portugal, focusing on pet owners who seek quality products and personalized service for their animals. Kiwoko's extensive product range includes reputable brands such as Acana, Royal Canin, and its proprietary brands, ensuring a variety of options for consumers. Kiwoko generates revenue through a direct-to-consumer sales model, facilitating transactions primarily via its online platform and physical retail locations.

In 2022, Kiwoko reported a revenue of USD 289. 52 mn and an EBITDA of USD 28. 45 mn. Customers can purchase individual pet products, grooming supplies, and food items, which are supported by promotional offerings and discounts to encourage higher sales volumes.

The company also engages in partnerships with brands and suppliers to ensure a steady supply of sought-after products. Kiwoko's transaction structure includes standard retail sales, where consumers directly purchase items both online and in-store, alongside potential promotional events that drive sales growth. The company's strategy focuses on competitive pricing and availability of flagship products, which contribute to consumer loyalty and repeat purchases. Kiwoko plans to leverage its recent funding to enhance its product offerings and expand its market presence.

The company is designing new products aimed at diversifying its portfolio, with specific launch dates yet to be announced. Additionally, Kiwoko is targeting expansion into new geographic regions beyond Spain and Portugal, although specific locations and timelines have not been disclosed. The recent acquisition by Emefin in December 2019 is expected to provide the necessary support for these initiatives.