Kitar

Kitar is an Indonesian company specializing in the trade of certified pre-owned smartphones, focusing on quality and customer satisfaction through a reliable online platform. Founded in 2024, Kitar operates from South Jakarta City, Indonesia, providing a marketplace for buying and selling pre-owned smartphones. The company has engaged in one deal, raising USD 10. 00 mn in funding on April 1, 2026, led by Source Code Capital with participation from MindWorks Capital and Hike Capital.

Kitar's founder, whose background information is not specified, has successfully steered the company to establish a presence in the competitive smartphone market. Kitar specializes in the sale and purchase of certified pre-owned smartphones, primarily focusing on brands such as Apple, Samsung, Oppo, and Vivo. The company offers a seamless online platform where users can confidently buy and sell their used devices, with a core emphasis on quality assurance and customer satisfaction. Each product undergoes professional quality inspection and comes with a 12-month warranty, providing customers with peace of mind in their transactions.

Kitar caters to individual consumers looking for affordable yet reliable smartphones, as well as those wishing to sell their devices for cash or trade-in values. The company operates in various geographical markets, including major urban centers in Indonesia, enhancing accessibility for its customer base. Kitar generates revenue through direct sales of refurbished smartphones, leveraging a model that includes both individual consumers and possibly business partnerships. Customers can purchase smartphones at competitive prices, with clear pricing structures for each model based on its condition and specifications.

The company’s flagship offerings include various models from the iPhone series, which are prominently featured in their inventory. Transactions typically involve a one-time purchase from consumers, with the option to return products within seven days of receipt, thereby fostering a customer-centric buying experience. Kitar’s focus on quality products and robust customer service contributes significantly to its revenue stream, positioning it as a trusted player in the pre-owned smartphone market. In April 2026, Kitar raised USD 10.

00 mn in pre-Series A funding to enhance its operations. The company plans to increase investment in AI capabilities, quality inspection processes, and supply chain infrastructure. Additionally, Kitar is looking to develop offline recycling networks and expand its operations within the Indonesian market while accelerating entry into broader Southeast Asian markets. These initiatives are set to deepen Kitar's market presence and enhance its service offerings.