Kindred Soul Ltd

Kindred Soul Ltd specializes in commerce media solutions, providing innovative products that enhance advertising effectiveness and improve consumer shopping experiences across the open web. Established in 2019 and headquartered in Cambridge, UK, Kindred Soul Ltd operates in the commerce media sector, focusing on optimizing advertising strategies for brands. The company was founded by Dan Bricken, Derek Catlow, Hannah Thornton, Jenny Catlow, and Joe Turner, with Mike Gadd serving as CEO. Kindred has participated in one funding round, raising GBP 2.

25 million in Seed funding on December 11, 2019, which comprises their total amount raised. Kindred is a leader in the commerce media space, offering a suite of innovative products designed to optimize advertising and enhance the shopping experience for consumers across the open web. Their core offerings include the Commerce Media Network, which allows advertisers to leverage shopper intent data harvested from over 100,000 online retailers, significantly enhancing targeted advertising strategies. This network enables brands to run real-time campaigns with discounts and promotions, driving transactions seamlessly while capturing valuable insights.

Additionally, Kindred provides tools such as Audience Logic and the Commerce Card, which enhance targeting capabilities and enable end-to-end attribution and performance measurement for advertisers. The primary end users of these services are brands and advertisers looking to improve their return on ad spend (ROAS), while consumers benefit from personalized shopping experiences. Kindred’s products are utilized globally, with a focus on major markets including North America and Europe, as well as partnerships with various OEMs, telco companies, and media organizations to extend their reach. Kindred generates revenue through a robust advertising model that facilitates transactions between brands and their consumers.

Their business structure primarily operates on a B2B basis, where they partner with retailers and brands to run targeted advertising campaigns across their network. The platform monetizes shopper intent data by charging advertisers for campaign placements and performance-based pricing that aligns with the success of their advertisements, potentially measured through metrics such as ROAS. These enterprise-level clients have access to more than 1 million active campaigns at any given time, allowing for dynamic reach and engagement with over 200 million shoppers. The combination of partnerships with over 130 affiliate networks worldwide and proprietary ad inventory contributes to a comprehensive revenue strategy that positions Kindred for sustained growth in the evolving commerce media market.

Kindred Soul Ltd is focused on developing new products and enhancing current offerings, with plans to expand their Commerce Media Network to include additional features that improve functionality for advertisers. The company aims to penetrate new geographic markets, particularly targeting expansion in Asia and the Middle East by the end of 2023. The Seed funding of GBP 2. 25 million raised in December 2019 will be utilized to support product development and market entry initiatives, ensuring robust growth and scalability in new regions.