KidStrong Inc
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KidStrong Inc - overview
Established
2015
Location
Lexington, KY, US
Primary Industry
Travel & Leisure
About
Based in the US, KidStrong Inc provides structured training programs for children, focusing on developing physical skills, confidence, and character in a supportive environment. KidStrong Inc, founded in 2015 in Lexington, US, specializes in training programs for children aged walking to 11 years. The company has completed one deal, with its most recent deal occurring on March 24, 2026, when Princeton Equity Group invested in KidStrong Inc, although financial terms were not disclosed. KidStrong offers a structured, science-based training program designed for children walking up to age 11, focusing on building confidence, character, and physical skills.
The core offerings include 45-minute classes held weekly, led by expert coaches trained in child development. These classes emphasize a holistic approach that targets three key areas: character development, physical strength, and mental agility. Participants engage in activities that promote teamwork, sportsmanship, balance, coordination, and problem-solving skills, all delivered in a fun and supportive environment. KidStrong operates primarily in the United States, with locations in Texas and potentially other regions, serving families seeking developmental programs for their children.
KidStrong generates revenue through membership-based transactions, where parents enroll their children in structured classes and camps focused on holistic child development. Memberships are restricted to KidStrong program participants, ensuring a controlled environment that fosters growth among peers. Revenue is primarily derived from direct-to-consumer transactions, as families pay for access to classes and camps that build lifelong skills and friendships for their children. Specific pricing plans and fee structures are established for these classes, with additional offerings such as KidStrong Camps, which provide seasonal or specialized training.
This structured approach to child development underpins KidStrong’s value proposition to parents seeking quality programs for their children’s growth. KidStrong plans to expand its training offerings and geographic presence by exploring new locations and potentially launching additional programs designed for various age groups. The company will utilize the recent investment from Princeton Equity Group, finalized on March 24, 2026, to support these initiatives and enhance its program development. Specific details regarding upcoming products or exact target markets for expansion have not been disclosed.
Current Investors
Princeton Equity Group
Primary Industry
Travel & Leisure
Sub Industries
Fitness & Wellness Facilities
Website
www.kidstrong.com
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
KidStrong Inc - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | KidStrong Inc | - |
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