KHOY

Based in Finland, KHOY, operates as a provider of vacuum-packed sofa beds and home furniture products. Based in Helsinki, Finland and founded in 2022, KHOY, engages in providing innovative home furniture solutions. The company specializes in vacuum-packed sofa beds designed for modern living. The funding will be used to accelerate expansion across Europe and the United States and to build KHOY into a major global online brand.

KHOY specializes in high-quality sofa beds that adapt to modern living needs. Their offerings include multifunctional sofa beds in various standard mattress sizes, designed for easy transformation between sofa, bed, and lounger modes. The company emphasizes comfort with features like memory foam mattresses and a quick unzip mechanism. KHOY products are marketed primarily in the European Union and Switzerland, offering free shipping and a 90-day risk-free trial.

Sustainability is a focus, with machine-washable fabrics and changeable covers catering to families and pet owners. KHOY generates revenue through direct-to-consumer sales of its sofa beds and related accessories. Customers can browse and purchase products via the company’s website, benefiting from free shipping and a 90-day trial period. The flagship products are positioned at premium price points, reflecting their Nordic design.

Accessory sales, including lounger covers and armrest cushions, enhance customer experience and encourage repeat purchases. The company plans to accelerate its expansion across Europe and the United States following its recent funding round. Current initiatives include building KHOY into a major global online brand.