KHOY
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KHOY - overview
Established
2022
Location
Helsinki, -, Finland
Primary Industry
Consumer Products
About
Based in Helsinki, Finland and founded in 2022 by Visa Friström (Co-founder & CEO) and András Kelemen (Creative Director) and Jukka Salmikukka (COO), Friends and Furniture Oy doing business as KHOY and formerly known as Kota is a Finnish direct-to-consumer furniture and design company. The company sells sofa beds online and developed vacuum-packed sofa beds that expand after delivery. In September 2026, KHOY raised EUR 2 million in funding led by Virta Equity, with participation from Innovestor. The company will use the September, 2026 funding to accelerate expansion across Europe and the United States and continue building KHOY into a major global online brand.
Primary Industry
Consumer Products
Sub Industries
Furniture
Website
www.khoycompany.com
Verticals
E-commerce, Manufacturing
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
KHOY - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Unspecified Round | Completed | KHOY | - | ||||||||
| Unspecified Round | Completed | KHOY | - |
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