Khoros, LLC

Based in the US, Khoros, LLC is a digital customer engagement platform that provides community management and social media management software, enhancing customer experiences through innovative solutions. Khoros, LLC specializes in digital customer engagement solutions, founded in 2019 and headquartered in Austin, US. The company was established by Bel Araújo, Mark S. , Matt Ayres, Sanjay Krishnan, and Victor Oyedeji.

As of January 2021, Khoros received investment from Vista Equity Partners and other investors, marking a significant development in its funding journey. Khoros offers a comprehensive suite of community management and social media management software designed to enhance customer engagement through self-service support, collaboration, and education. Their flagship products include Khoros Communities, which enables businesses to create vibrant online spaces where customers can connect and share knowledge, and Khoros Service, which enhances agent efficiency through automation and operational insights. Furthermore, Khoros Social Media Management consolidates global social media accounts, campaigns, and teams, allowing for streamlined cross-channel marketing efforts.

These products are primarily targeted towards enterprises across various sectors, including technology, telecommunications, and consumer goods. Khoros serves a diverse client base, including well-known brands in North America, Europe, and Asia-Pacific, who aim to improve customer experiences and drive engagement through innovative community solutions. Khoros generates revenue through a subscription-based model, wherein clients pay for access to their suite of products and services. This model includes various pricing tiers tailored to meet the needs of different organizations, with options for both small-to-medium enterprises and large corporations.

Transactions typically occur as annual contracts, where clients subscribe to services such as Khoros Communities, Khoros Service, and Khoros Social Media Management. The pricing structure is designed to accommodate both B2B and direct-to-consumer interactions, reflecting the diverse applications of their software in fostering customer relationships. Revenue is directly linked to the scale and scope of customer engagement initiatives undertaken by clients, as the platform supports various customer-driven activities and community interactions. Khoros aims to expand its product offerings with new features and enhancements planned for release in the upcoming year.

The company is targeting expansion into new markets, specifically in Europe and Asia-Pacific, by the end of 2023. The recent investment from Vista Equity Partners in January 2021 will be utilized to support these initiatives, enhancing product development and market penetration.