Keystone Academic Solutions

Keystone Academic Solutions, based in Norway, provides innovative marketing and enrollment management services for educational institutions, enhancing student recruitment globally. Founded in 2002 and headquartered in Norway, Keystone Academic Solutions specializes in providing services to enhance student enrollment for educational institutions. In June 2021, the company merged with Educations Media Group AB, expanding its operational capabilities and focus areas. Keystone Education Group specializes in a suite of services designed to enhance student recruitment and enrollment management for educational institutions globally.

Their core offerings include targeted higher education marketing strategies, a marketing automation platform for lead nurturing, enrollment management solutions, and professional education and training programs. By leveraging a network that connects universities and educational institutions with prospective students, Keystone addresses critical use cases such as increasing enrollment numbers, improving student outreach, and simplifying the admissions process. The company serves a diverse client base that includes universities, colleges, and training providers across various geographical markets, including the United States, Canada, the United Kingdom, and other regions looking to attract international students. In 2023, Keystone Education Group reported a revenue of USD 19.

23 mn and an EBITDA of USD 3. 45 mn, generated primarily through subscription-based partnerships and service fees associated with their marketing and enrollment management solutions. Clients typically engage in transactions that involve annual subscriptions for access to the marketing automation platform and additional fees for customized marketing campaigns tailored to specific institutional needs. Keystone plans to leverage its recent merger to focus on expanding into new markets, specifically targeting growth in Asia and the Middle East by the end of 2024.

The management team intends to utilize the recent funding from the merger to enhance their service offerings, particularly in areas of study abroad, domestic student recruiting, corporate training, and global student recruitment services.