Keyplay, Inc.
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Keyplay, Inc. - overview
Established
2022
Location
Seattle, WA, US
Primary Industry
Software
About
Based in Washington, US, and founded in 2022 by CEO Adam Schoenfeld, CTO Andrew Rothbart, and CSM Lauren Hayes, Keyplay, Inc. , a. k. a.
Keyplay operates as a developer of a software-as-a-service platform that allows users to automate account research. In April 2026, Inflection. io, Inc. , a portfolio company of Cercano Management, Ascend, Version One Ventures, MHS Capital, and Pienza Holdings LLC, acquired Keyplay, Inc.
from Ascend, Darkmode Ventures, GTMfund, and MHS Capital. The company provides software that automates research with signals and allows users to prioritize with custom scoring, map markets, and more to replace much of the manual work of sales and marketing teams that typically work with their own CRM systems, data providers, and spreadsheets. Keyplay sources this data through company websites, web crawlers, public APIs, and information provided by customers. The company generates revenue from the subscription of software packages, which include startup (USD 9,000 per year), growth (starting at USD 26,000 per year), and enterprise (custom pricing).
The April 2026 acquisition enables Inflection. io, Inc. to integrate Keyplay, Inc. ’s account scoring and intelligence into its AI-native marketing automation platform to strengthen targeting and execution capabilities.
Current Investors
Inflection.io, Inc.
Primary Industry
Software
Sub Industries
Web Applications, Sales & Marketing Software, Analytics & Performance Software
Website
https://keyplay-marketing.web.app/
Verticals
Artificial Intelligence, Cloud Computing
Company Stage
Add-on
Total Amount Raised
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