Kettle & Fire Inc.

Kettle & Fire Inc. is a food company focused on producing premium, health-oriented bone broth products, aimed at enhancing consumer wellness through nutritious options. Founded in 2016 in Walnut Creek, US, Kettle & Fire Inc. specializes in quality bone broth and has successfully pivoted to focus on health-conscious consumers.

The company was founded by Justin Mares, who has a history of entrepreneurship. Kettle & Fire completed a funding round in May 2019, raising USD 2. 34 mn, totaling their funds raised to USD 2. 34 mn over 2 deals.

Kettle & Fire specializes in premium, 100% grass-fed bone broth and related products designed to support health and wellness goals. Their core offerings include a variety of bone broths, soups, and broths tailored for specific dietary needs, such as keto-friendly and low-sodium options. These products are crafted using high-quality ingredients, emphasizing the health benefits associated with bone broth, including improvements in digestion, joint mobility, and immune function. Kettle & Fire’s products are marketed primarily to health-conscious consumers across various geographical markets, including the United States, Canada, and select international locations.

The company aims to serve a wide range of customers, from individual consumers seeking nutritious meal options to culinary professionals looking for high-quality ingredients in their recipes. Kettle & Fire generates revenue through a combination of direct-to-consumer sales and subscription services. Customers can purchase products individually or opt for a subscription model that offers monthly deliveries at a discounted rate. The subscription approach provides added value with a 20% discount on recurring orders, catering to both regular consumers and those using bone broth as a staple in their diets.

Key products driving revenue include their flagship items like Chicken Bone Broth and Beef Bone Broth, which have received extensive positive feedback from users. The company also engages in retail partnerships, making their products available in over 10,000 stores nationwide, thereby broadening their reach to various consumer segments. Kettle & Fire Inc. plans to expand its product line by launching several new flavors of bone broth aimed at specific dietary preferences by 2024.

The company is also targeting expansion into international markets, particularly Europe and Asia, by 2025. The USD 2. 335 mn raised in May 2019 will support these initiatives, enabling product development and enhanced market penetration.