Kepak Group

Kepak Group, based in Ireland, specializes in the production and distribution of high-quality meat products, including beef, lamb, and pork, primarily targeting international markets and the foodservice sector. Founded in 1981 in Ireland, Kepak Group is involved in the meat industry, focusing on high-quality meat production and distribution. The company was established by a group of individuals with a shared goal of providing premium meat products. Kepak operates global offices with its headquarters located in Clonee, Dublin, Ireland.

Kepak specializes in the production and distribution of high-quality meat products, including beef, lamb, and pork, catering primarily to international markets and foodservice sectors. The company's core offerings encompass prime cuts of meat, convenient ready-to-cook meals, and innovative foodservice solutions designed to meet the evolving demands of restaurants and household foodservice providers. With over 50 years of experience in meat craft, Kepak has successfully developed a portfolio of recognized brands such as Rustlers, Celtic Beef, and Big Al’s, which are available across diverse geographical markets, including the United Kingdom, Europe, and beyond. The company emphasizes sustainability and collaboration, working closely with over 17,000 Quality Assured producers to ensure ethical sourcing and adherence to high standards of animal welfare.

This holistic approach positions Kepak as a leader in the meat industry, dedicated to providing valuable products that fulfill the needs of its customers, from foodservice operators to consumers. Kepak's revenue is generated through a multi-faceted transaction structure that includes B2B relationships with retailers, wholesalers, and direct-to-consumer sales. The company engages in partnerships with various foodservice providers and retailers, facilitating the distribution of its meat products across multiple channels. Transactions typically involve bulk orders of their flagship products, such as Rustlers, which are aimed at convenience and ready-to-eat solutions for busy consumers.

Kepak's pricing strategy reflects the quality and sustainability of its offerings, catering to both high-volume purchasers and retail customers seeking premium meat products. As a family-owned company, Kepak's growth strategy places significant emphasis on the success of its employees and the overall wellness of its operational structure, fostering long-term relationships with clients and partners alike.