Kelkoo

Kelkoo functions as a comprehensive shopping search engine and price comparison platform, enhancing online shopping for consumers by offering competitive pricing across various products from numerous retailers. Founded in 2000 in France, Kelkoo operates as a price comparison platform that helps online consumers find the best deals. The company's business model transitioned significantly leading up to its latest funding round, a Trade Sale of EUR 100. 00 mn in December 2011, which involved Jamplant as the investor.

The firm has completed a total of 4 deals since its inception, with its headquarters located in France. Richard Stables is the current CEO, contributing leadership to the company since its early years. Kelkoo operates as a comprehensive shopping search engine and price comparison platform aimed at enhancing the online shopping experience for consumers. Its core product offerings include a wide array of products from more than 3,000 retailers, allowing users to compare prices, specifications, and availability across millions of items.

The platform facilitates seamless navigation for users seeking various categories, from backpacks and stationery to electronics and fashion, effectively addressing the needs of budget-conscious shoppers. Kelkoo's clientele primarily comprises online consumers looking for the best deals, as well as retailers aiming to increase their visibility and sales through the platform, which is available in multiple geographical markets across Europe, providing localized content tailored to distinct customer preferences. Kelkoo's revenue for the most recent year, 2023, reached EUR 11,163,983, with an EBITDA of EUR 564,555. The company's revenue model is primarily driven by partnerships and transactions facilitated via its price comparison services, generating income through affiliate marketing.

Retailers pay Kelkoo fees for advertising their products on the site, making it an intermediary in the online retail ecosystem. In the future, Kelkoo plans to develop new product offerings and improve its price comparison services. The company is also focusing on expanding its market presence across Europe. The recent Trade Sale funding of EUR 100.

00 mn will support these initiatives. Following the acquisition by Time Out London in December 2011, Kelkoo is expected to leverage its new resources to enhance user experience and broaden its geographical reach.