KelAssur

KelAssur is an innovative insurance comparison platform that helps users find tailored insurance solutions. It offers a variety of products including health, auto, and home insurance to meet diverse consumer needs. KelAssur operates as an insurance comparison platform, facilitating access to various insurance products for consumers. The company is headquartered in Marseille, France.

In July 2013, it was acquired by BlackFin Capital Partners, further enhancing its market position. The founder has a history in the insurance sector, although specific previous companies are not mentioned. KelAssur provides a comprehensive insurance comparison platform that enables users to evaluate various insurance products tailored to their specific needs. The core offerings include comparisons for health insurance (mutuelle santé), auto insurance, pet insurance, home insurance, and borrower insurance.

Launched over 15 years ago, the platform allows consumers to obtain personalized quotes based on their profiles, including factors such as age, profession, and geographical location. KelAssur serves a diverse client base that includes individual consumers looking to optimize their insurance expenditures, as well as businesses seeking competitive insurance solutions. The company's services are available primarily in France, catering to users across various regions who are in need of cost-effective and reliable insurance solutions. KelAssur generates revenue by facilitating transactions between consumers and numerous insurance providers featured on its platform.

The company operates on a model that allows users to receive free quotes from over 65 partnering insurers and brokers, enabling them to make informed choices regarding their insurance needs. Customers can engage in direct transactions through the platform, where they select insurance options that best fit their requirements. While specific pricing details are not disclosed, the platform features various insurance products starting at competitive price points for health insurance (from EUR 17/month), auto insurance (from EUR 11/month), and pet insurance (from EUR 7/month). This pricing structure promotes accessibility for a wide range of consumers, enhancing user experience and encouraging repeat engagement with KelAssur's services.

KelAssur is focused on expanding its product offerings and market reach. The company is currently designing new insurance products to be launched in the next fiscal year, targeting innovative solutions that address emerging consumer needs. Additionally, KelAssur plans to expand its services beyond France to other European markets by the end of 2024. The recent acquisition by BlackFin Capital Partners in July 2013 is expected to provide the necessary capital to support these growth initiatives and enhance its technological capabilities.