Keep

Based in Beijing, Keep is a fitness technology company offering a mobile platform that combines workout courses and community engagement, designed to promote a healthier lifestyle among users. Founded in 2014 in Beijing, China, Keep operates a mobile fitness platform that integrates workout courses and social features. The company has undergone strategic pivots to enhance its app offerings and broaden its market reach. Keep is co-founded by Abdulrahman Hawary, Kerry Mckenna, Natasha Ray, and Wei Peng, and currently led by CEO Blair Hewitt and Brad Bullard.

As of July 2023, Keep raised HKD 76. 54 million during its Pre-IPO funding round, bringing its total raised to HKD 76. 54 million across 10 deals. Keep (卡路里科技) provides a wide array of fitness-related products and services that enhance users' exercise experiences.

The flagship offering, the Keep App, includes diverse workout programs, professional fitness tools, and a community platform for user interaction. The company also provides smart hardware that connects with the app to help track fitness metrics effectively. Its services cater to various users, from novices to athletes, focusing on improving physical health through activities like running, yoga, and dance workouts. Keep's operations are primarily concentrated in Asia, particularly in China, to meet the rising demand for fitness solutions.

In 2024, Keep reported revenue of HKD 287,825,798. 80 and an EBITDA of HKD -70,104,881. 60. The company generates revenue through app subscriptions, providing users with premium access, and its e-commerce platform, Keep Mall, which sells fitness equipment, apparel, and health products.

This structure facilitates ease of access for consumers, allowing a broad customer base to purchase directly through the app. Keep is focused on launching new features and products, utilizing recent funding from its July 2023 IPO, where it raised HKD 313. 46 million by selling shares on the Hong Kong Stock Exchange, to enhance its service offerings and expand into new markets. The company aims to target additional regions in Asia to broaden its user base by the end of 2024, while continuing to innovate its app functionalities to retain and attract users.