Keaton Row, Inc.
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Keaton Row, Inc. - overview
Established
2011
Location
New York, NY, US
Primary Industry
Internet
About
Keaton Row, Inc. offers innovative digital solutions to enhance consumer shopping experiences and optimize retail supply chains, connecting users with personalized fashion assistance. Founded in 2011, Keaton Row, Inc. is based in New York, US.
The company specializes in providing personalized shopping experiences through its digital platform. In August 2013, it raised USD 8. 67 mn in funding. The company has completed a total of 5 deals, with the most recent deal occurring on June 16, 2015.
The founder's history and other information on subsidiary relationships are not available. Keaton Row offers a suite of innovative solutions aimed at enhancing the shopping experience for consumers and optimizing the supply chain for retailers. Their core products include a digital platform that connects consumers with personalized shopping assistance, leveraging advanced algorithms to match users with products that meet their specific preferences and needs. This platform serves both individual consumers seeking curated fashion advice and brands looking to reach a targeted audience through tailored marketing strategies.
The service primarily targets markets in North America and Europe, catering to a diverse clientele that includes fashion-forward individuals and established retail brands. The company focuses on solving the challenge of overwhelming choices in retail by providing personalized and efficient shopping experiences. The revenue structure of Keaton Row is primarily based on a subscription model, where consumers pay for access to personalized shopping services, and brands invest in partnerships to leverage the platform's reach. Transactions typically occur directly between the consumers and the platform, with retailers paying fees for promotional placements on the site.
Notable flagship services include premium subscription tiers that offer exclusive access to fashion advisors and curated collections, contributing to a steady revenue stream. The pricing plans are structured to accommodate varying customer needs, allowing for both entry-level access and premium features that enhance the consumer experience. This dual approach to revenue generation positions Keaton Row effectively within the competitive landscape of online retail and personalized shopping services. Keaton Row plans to utilize its recent funding of USD 8.
67 mn to enhance its digital platform and develop new features aimed at improving user experience. The company is targeting expansion into additional markets in North America and Europe, with specific strategies to be implemented following their latest funding round in June 2015.
Current Investors
RHO, Menlo Ventures, Grape Arbor VC
Primary Industry
Internet
Sub Industries
Social Networking & Communication Platform
Website
www.keatonrow.com
Verticals
E-commerce, Mobile Apps
Company Stage
Series A
Total Amount Raised
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