Kasasa, LTD
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
Kasasa, LTD - overview
Established
2003
Location
Austin, TX, US
Primary Industry
Software
About
Kasasa, LTD provides innovative financial products tailored for community banks and credit unions, specializing in demand deposit accounts and loan services designed to enhance customer engagement and loyalty. Kasasa, LTD, founded in 2003, is headquartered in Austin, US. The company offers financial products and services to community financial institutions, primarily banks and credit unions. The founders, Stan Goudeau and Wanda Gaspard, aimed to address the competitive challenges faced by these institutions.
The company has secured funding, including a notable investment from Riverside Company in January 2016, to support its operations. Kasasa specializes in innovative financial products for community financial institutions, focusing on demand deposit accounts (DDAs) and loan services. Their core offerings include high-interest checking and savings accounts, as well as cash-back debit card programs aimed at driving consumer engagement. The unique Take-Back™ feature allows borrowers to make prepayments on loans while maintaining access to those funds.
Target clients are primarily banks and credit unions in the US, with an emphasis on attracting younger consumers seeking competitive financial products. Kasasa's revenue model is anchored in partnerships with community financial institutions that utilize their services. These institutions pay for Kasasa's products and marketing support to enhance deposits and customer engagement. Revenue is generated through service fees from offerings like Kasasa checking accounts and the Take-Back™ loan feature, established through B2B relationships that cater to the unique needs of each client.
Looking ahead, Kasasa plans to introduce new financial products targeted at enhancing consumer engagement and loyalty. The company aims to expand its presence within the US market, particularly focusing on regions with a high concentration of community banks and credit unions. The funding received in January 2016 from Riverside Company will be integral in supporting product development and market expansion efforts.
Current Investors
The Riverside Company
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Commercial Banks, Sales & Marketing Software, Accounting/Finance Software
Website
www.kasasa.com
Verticals
FinTech
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Kasasa, LTD - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | Kasasa, LTD | - |
Displaying 1 - 1 of 1
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.