Kantar Media Audiences Limited
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Kantar Media Audiences Limited - overview
Location
London, -, UK
Primary Industry
Marketing/Advertising
About
Kantar Media Audiences Limited, based in London, UK, specializes in delivering insights and analytics for content and advertising industries, helping clients optimize viewer engagement and advertising effectiveness across multiple media channels. Kantar Media Audiences Limited provides audience measurement and analytics services tailored for the media and advertising sectors. The company, headquartered in London, UK, was acquired by H. I.
G. Capital from The Kantar Group Limited in August 2025 for approximately USD 1 billion. Kantar Media Audiences Limited specializes in a comprehensive range of products designed for the content and advertising ecosystems. Their core offerings include advanced audience measurement tools, advertising intelligence services, and cross-platform analytics to assist clients in understanding viewer engagement and optimizing advertising effectiveness.
Their flagship services, such as Campaign Audience Validation™, are critical for enabling clients to make data-driven decisions that enhance audience targeting. Kantar Media generates revenue primarily through subscription-based services, with clients engaging through annual subscriptions for their suite of analytics tools. Pricing structures vary according to the complexity of services, and the company provides tailored solutions that meet specific business needs. Their proprietary tools deliver in-depth insights into consumer behavior and advertising strategies, driving measurable outcomes for clients.
Following the recent acquisition by H. I. G. Capital, Kantar Media Audiences Limited aims to accelerate growth and innovation.
This support will be directed towards the development of new products tailored for emerging media landscapes. The company is also targeting expansion into North America and Asia-Pacific markets by the end of 2025. The August 2025 acquisition will accelerate Kantar Media Audiences Limited's growth and reinforce its leading position in the media measurement and analytics market.
Current Investors
H.I.G. Capital
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Market Research & Consulting, Analytics & Performance Software, Sales & Marketing Software
Website
www.kantarmedia.com
Verticals
AdTech, Artificial Intelligence, Big Data, Cloud Computing
Total Amount Raised
Subscriber access only
Kantar Media Audiences Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Corporate Carve Out | Completed | Kantar Media Audiences Limited | - |
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