JustiFi Technologies, Inc.

JustiFi Technologies, Inc. is a fintech company that delivers integrated payment solutions, focusing on enhancing payment acceptance and improving cash flow for businesses, particularly in the roofing and remodeling sectors. Founded in 2021 in Minneapolis, US, JustiFi Technologies, Inc. provides a comprehensive suite of embedded payment solutions.

The company, co-founded by Jeff Hinck, Joe Keeley, and Justin Rubin, has secured a total of USD 4. 00 mn in funding through 2 deals, with the latest funding round being a Seed round led by Crosslink Capital on April 26, 2022. The current valuation of the company stands at USD 31. 48 mn.

JustiFi offers an integrated fintech infrastructure that provides a suite of embedded payment solutions, including payment processing, Buy Now, Pay Later (BNPL), lending, and insurance services. The core product, LeapPay, is a fully embedded payment solution designed to streamline payment acceptance and enhance customer engagement for contractors in the roofing and remodeling sectors. LeapPay integrates seamlessly within the Leap software platform, effectively addressing pain points such as slow payment processing and limited payment options. JustiFi primarily serves businesses in the North American market, targeting contractors, retailers, and financial institutions, ultimately benefiting end users like homeowners and businesses seeking efficient payment solutions.

JustiFi generates revenue through a structured partnership model, offering services to businesses on a subscription basis. This includes a straightforward SaaS fee structure that allows clients access to a full array of fintech tools, enabling 100% pass-through economics of payment processing fees. Each transaction processed through LeapPay aids contractors in receiving payments quickly, while additional services such as insurance and lending products also contribute to revenue generation. The revenue model accommodates both B2B engagements with contractors and direct-to-consumer transactions, enhancing overall customer satisfaction and operational efficiency.

In April 2022, JustiFi Technologies, Inc. raised USD 4. 00 mn in Seed funding, which will be utilized to develop new products, including enhancements to the LeapPay platform. The company aims to expand its presence beyond North America, targeting significant markets in Europe and Asia by 2023.

The recent funding will support these initiatives, bolstering product development and facilitating entry into new geographic areas.