justETF GmbH

justETF GmbH is a technology company specializing in tools for ETF portfolio management, enhancing investment strategies for users in the UK and Europe. Founded in 2010 by Dominique Riedl in Kirchentellinsfurt, Germany, justETF GmbH provides essential resources for investors focused on Exchange-Traded Funds (ETFs). The company was acquired in August 2021 by Scalable Capital Vermögensverwaltung GmbH, a portfolio company of BlackRock and other investors, with undisclosed financial terms. justETF offers a comprehensive suite of tools designed to simplify ETF portfolio management, catering to both retail investors and financial advisors.

Their platform includes an asset allocation tool that helps users create and manage diversified ETF portfolios. Clients can analyze ETFs based on performance, costs, and risk metrics, thus enhancing transparency in ETF investing. justETF generates revenue primarily through subscription models and partnerships with financial institutions and advisors. Clients engage with the platform via subscription plans that provide access to premium features, including advanced analytics and detailed ETF comparisons.

Collaborations with financial service providers also serve as potential revenue streams, integrating justETF's tools into broader offerings. The company plans to enhance its product offerings with new features aimed at optimizing the user experience. Expansion efforts are focused on increasing market penetration across Europe by 2023. The acquisition by Scalable Capital Vermögensverwaltung GmbH will support these initiatives, leveraging additional resources to enhance product development and market reach.