Juniper Square, Inc.

Juniper Square, Inc. is a technology company based in the US that specializes in providing software and fund administration services to enhance the capital raising process for General Partners (GPs) in the private markets. Founded in 2014 and headquartered in San Francisco, US, Juniper Square, Inc. focuses on streamlining the capital raising process for private equity and real estate investments.

The company was founded by Adam Ginsburg, who has a history of entrepreneurial ventures. In September 2025, Juniper Square, Inc. raised an undisclosed amount of venture funding from new investor Nasdaq Ventures. Their primary product is a comprehensive platform that integrates functionalities such as fundraising, investor management, reporting, compliance, and administration.

Designed to streamline workflows and centralize data, the platform addresses operational inefficiencies commonly faced in private equity and real estate sectors. Juniper Square serves over 2,000 GPs, 600,000 investor accounts, and 40,000 investment entities globally, particularly emphasizing markets in North America, Europe, and Asia-Pacific. Juniper Square generates revenue primarily through subscription-based models that allow clients to access its comprehensive platform. Subscribers can choose from various tiers of service, with transactions involving annual or monthly fees for platform use.

Additional charges may apply for premium features, including advanced reporting tools and client support services. The firm's focus remains on B2B transactions, partnering with investment firms and fund managers to enhance their investor experiences and operational efficiencies. Their flagship offerings, including JunieAI, play a vital role in the firm's revenue model. In September 2025, Juniper Square, Inc.

raised an undisclosed amount of venture funding from new investor Nasdaq Ventures. The company will use the September 2025 funding to support its growth and expansion plans in private markets technology.