Jukin Media, Inc.

Jukin Media, Inc. is a media company specializing in user-generated content, providing licensing and video services to brands, agencies, and publishers, enhancing their storytelling capabilities across various platforms. Founded in 2009 in Los Angeles, US, Jukin Media, Inc. operates in the media landscape, serving a range of clients with user-generated content.

The company was co-founded by Aldo Carrascoso and Jonathan Skogmo, who has previously founded other ventures. In August 2021, Trusted Media Brands, Inc. acquired Jukin Media, Inc. for undisclosed financial terms, helping to enhance the acquirer's platform.

The company has engaged in a total of 7 deals, with the latest funding occurring in the form of VENTURE DEBT amounting to USD 2. 50 mn, bringing the total amount raised to USD 2. 00 mn. Jukin Licensing specializes in providing a comprehensive library of user-generated content (UGC) and viral videos, meeting diverse production needs across various media formats such as clip shows, documentaries, and movies.

The company boasts a repository of over 100,000 brand-safe videos curated by an in-house global search team, catering to advertisers, digital publishers, and entertainment companies. Their services go beyond licensing, offering bespoke video discovery and clearance services, effectively linking global brands and creative agencies to authentic consumer stories, serving clients across North America, Europe, and Asia. Jukin Licensing generates revenue primarily through licensing agreements for its extensive library of UGC. Clients engage with the company through direct transactions to license individual video clips for commercials, social media campaigns, and television productions.

The transaction structure is B2B, with brands and advertisers paying for the rights to use specific clips tailored to their marketing strategies. The company also helps digital publishers enhance audience engagement by providing access to its video library, although specific pricing details for individual clips or services are not disclosed. Following the acquisition by Trusted Media Brands, Inc. in August 2021, Jukin Media, Inc.

is positioned to leverage new synergies to expand its offerings. The company plans to enhance its product range by introducing new licensing solutions designed for digital platforms, which are anticipated to launch in the coming year. Geographically, Jukin aims to expand its presence in Europe and Asia by mid-2023, utilizing the recent VENTURE DEBT funding to support marketing initiatives and operational scaling in these regions.