Joy Parenting Club

Joy Memories Inc. , trading under the name Joy Parenting Club is a parenting support company that provides expert advice and resources to assist parents in navigating the challenges of child-rearing. Their services include expert consultations and community support for new parents. Founded in 2022 and headquartered in San Francisco, US, Joy Home, Inc.

specializes in providing parents with expert guidance through its Joy Parenting Club. The company has undergone no significant pivots since its inception. The founder, Jacqueline Yuen, previously had experience in entrepreneurship. In November 2025, Joy Parenting Club raised USD 14 million in series A funding co-led by new investor Raga Partners and returning investor Forerunner Ventures, with participation from other returning investors Rogue Venture Partners and Magnify Ventures.

New investor Ingeborg Investments, Next Legacy Partners, and an individual investor also participated in the round. Joy Parenting Club offers a comprehensive suite of services designed to support parents through various stages of child-rearing. The core offering includes 24/7 access to expert advice through a platform titled "Joy On Call," which connects users with specialists in feeding, sleep, and general parenting. This service aims to alleviate the challenges parents face, such as sleep deprivation, feeding difficulties, and behavioral issues.

The company provides tailored guidance to help parents develop their unique parenting styles, catering primarily to new and expecting parents across the United States. Additionally, Joy Parenting Club encompasses resources like month-by-month parenting guides, quick-read articles authored by experts, and access to rewards through Joy Rewards, which features discounts and offers from trusted brands. The company serves a diverse clientele consisting of parents seeking expert support, reassurance, and community connections in navigating the complexities of parenthood. Joy Parenting Club generates revenue primarily through subscription-based models, offering multiple membership plans to accommodate varying preferences.

The plans include a monthly option priced at USD 12, a quarterly plan at USD 29 (equivalent to USD 9. 67 per month), and an annual membership at USD 96 (approximately USD 8 per month), with the annual option providing the most significant savings. These subscription fees grant users unlimited access to the platform's expert consultations, resources, and rewards. Transactions are structured directly between the company and its customers, focusing on individual parents and families rather than wholesale or retail partnerships.

The membership model allows for a straightforward transaction process where parents can easily select and pay for their desired subscription tier, enabling ongoing support as they navigate the challenges of parenthood. The company will use the November 2025 funding to support its growth initiatives and further development of its AI parenting platform.