JourneyTrack, Corp.

Based in Delaware, US, and founded by Ania Rodriguez in 2021, JourneyTrack, Corp. operates as a software development company offering tools and services to help monitor digital interaction transacting between customers and client’s business. Some of JourneyTrack’s clients include Thryv, Equinix, First Command, Catalent, Google, Arvest, Pulte Homes, etc In October 2023, the firm raised USD 1. 5 million in venture funding led by investor Elevate Capital.

The company offers an all-in-one enterprise platform designed to simplify the complexities of journey mapping. It serves as a comprehensive tool for customer experience management, enabling organizations to understand, track, optimize, and prioritize customer interactions. JourneyTrack offers an array of features for enhancing customer experiences, including conducting workshops with the team and converting the results into journey maps, creation, management, and updating journeys with customizable lane types and drag-and-drop functionality, personas and inclusion, etc. Additionally, the firm also offers features like Opportunity Scoring, which prioritizes customer pain points to guide improvement efforts, recommendations into trackable action plans, collaboration in real-time and governance of journey mapping processes with Maps of Maps, comparison of customer base to various demographic datasets for insights, and access to all the clients' data and insights through a centralized hub.

The company plans to utilize the October 2023 funding for its product development and expansion.