JOCKO FUEL, LLC
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JOCKO FUEL, LLC - overview
Established
2017
Location
-, ME, US
Primary Industry
Food
About
Based in Maine, US, and founded in 2017 by CEO Pete Roberts, and CPO Brian Littlefield, Jocko Fuel, LLC, f. k. a. Origin Labs, LLC, d.
b. a. Jocko Fuel is a provider of sports nutrition products through the company's website, Amazon, and key retail partnerships. In March 2022, Goode Partners invested USD 30 million in Jocko Fuel, LLC for a minority stake.
Jocko Fuel provides energy drinks, energy powders, milk protein, white tea, supplements, and more sports nutrition products in multiple flavors, including chocolate, strawberry, and more. The company also offers hoodies, field pants, belts, denim jeans, underwear, wallets, socks, boots, and more. Jocko Fuel generates revenue from sales of its products through a balanced omnichannel model, including direct-to-consumer through its website, Amazon, and retail partnerships, such as Wawa, Vitamin Shoppe, and more. The company plans to use its proceeds from March 2022 investment to further accelerate its growth.
Current Investors
Goode Partners
Primary Industry
Food
Sub Industries
Health Foods & Nutritional Supplements
Website
www.jockofuel.com
Verticals
E-commerce
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
JOCKO FUEL, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | JOCKO FUEL, LLC | - |
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