Jimm's PC-Store Oy

Jimm's PC-Store Oy is a Finnish retailer specializing in high-performance gaming computers, custom builds, and peripherals, catering to both gamers and professionals seeking superior computing solutions. Jimm's PC-Store Oy, founded in 2001, is based in Turku, Finland, and specializes in the retail of computer hardware and peripherals. The company was acquired by Caseking GmbH, part of Equistone Partners Europe, in March 2018. The CEO is Yusuf Ajagbe.

Jimms specializes in providing a wide range of high-performance computer hardware and peripherals, focusing particularly on gaming PCs, custom builds, and gaming accessories. Their core product offerings include gaming desktops, laptops, components such as graphics cards, motherboards, and storage solutions, as well as gaming peripherals like keyboards, mice, and chairs. The products are designed to cater to gamers and professionals who require robust performance for gaming, content creation, and other intensive computing tasks. Jimms' offerings align with technological advancements and market demands, ensuring they meet the needs of gaming enthusiasts, professional gamers, and business users across various geographical markets, including Finland and other Scandinavian countries.

In 2023, Jimm's PC-Store Oy reported a revenue of USD 65. 90 mn, with an EBITDA of USD 4. 62 mn. The company operates on a direct-to-consumer model through its e-commerce platform, focusing on one-time sales of hardware and peripherals.

Their retail strategy fosters direct relationships with customers, enhancing brand loyalty through quality service. Jimm's PC-Store Oy plans to introduce new gaming products designed for the upcoming year, enhancing its range of offerings. The company is targeting expansion into more Scandinavian markets, aiming for a broader reach by 2025. Recent funding from the acquisition will support these initiatives and facilitate further product development.