Jemella Group

Jemella Group, the parent company of ghd®, specializes in the design and production of high-quality hair styling tools and products, serving both consumers and professional hairstylists globally. Founded in 2001 in the UK, Jemella Group operates through its flagship brand, ghd (Good Hair Day), which focuses on premium hair styling tools. The company was acquired by Coty Inc. for GBP 420 million in October 2016 from Lion Capital, reflecting a strategic shift towards expanding its market presence.

The founder's specific history is not detailed, but Jemella has engaged in four notable deals, with the latest in 2016. ghd® (Good Hair Day) specializes in the design and production of high-quality hair styling tools and products. The company's core offerings include hair straighteners, curling wands, hair dryers, and hot brushes, which are engineered to deliver professional-level results for users seeking to create and maintain stylish hair. Signature products such as the ghd Platinum+, ghd Gold® hair straighteners, and the ghd Helios™ hair dryer demonstrate the brand's commitment to innovative technology and user-friendly design aimed at both consumers and professional hairstylists.

Since the launch of its first styling tool, ghd has expanded its product range to meet the needs of diverse hair types and textures, catering to a global clientele. ghd's products are available in multiple international markets, including the United Kingdom, United States, Australia, and various European countries, ensuring accessibility for a wide array of end users interested in premium hair care solutions. In 2016, ghd® reported a revenue of GBP 264,295,378. 30, with no EBITDA recorded for that year.

The company's revenue is derived from direct-to-consumer sales and partnerships with retailers and wholesalers, reflecting its premium positioning in the hair care market. Following the acquisition by Coty Inc. in October 2016, Jemella Group aims to leverage its resources to expand into new markets, particularly targeting regions in Asia and South America over the next few years. The funding from the recent Trade Sale will be utilized to enhance product development, including the anticipated launch of innovative styling tools designed specifically for regional hair types.

This strategic focus aims to solidify ghd®’s presence in emerging markets, enhancing customer engagement and driving revenue growth.