Jejuepongdang

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Jejuepongdang - overview

Location

Jeju-si, Jejudo, South Korea

Primary Industry

Retail

About

Based in Jeju-do, South Korea, founded in 2018, Jejuepongdang operates as a company that sells souvenir products customized for tourists of Jeju-do South Korea. Its products include plushies, snacks, magnets, tumblers, and stationery. In November 2025, Jejuepongdang raised an undisclosed amount of seed funding from new investor Jeju Creative Economy Innovation Center. Jejuepongdang operates as a specialty store offering locally themed souvenirs and lifestyle products.


The firm's offerings include character-based merchandise inspired by Jeju’s cultural elements, such as the Pongdang Family featuring motifs like Hallabong citrus and Dolharubang statues. The product range spans stationery, magnets, keychains, and home accessories, alongside practical items like phone grips and vehicle accessories. Additionally, the store provides food products that reflect Jeju’s regional flavors, including Hallabong-flavored jelly, traditional snacks, and specialty noodles. Decorative goods such as candles and diffusers are also available, designed to evoke Jeju’s natural and seasonal aesthetics.


Current Investors

Jeju Creative Economy Innovation Center

Primary Industry

Retail

Sub Industries

Accessories, Snack Foods, Department Stores, Recreational Product Stores

Verticals

E-commerce

Company Stage

Angel & Seed

Total Amount Raised

Subscriber access only

Jejuepongdang - financials

Fiscal Year EndedDec 31, 2020Dec 31, 2021Dec 31, 2022Dec 31, 2023Dec 31, 2024
Revenue (USD)969,171,0002,151,117,000---
% Revenue Growth (YoY)-122.0%---
EBITDA (USD)-----
Operating Income (USD)(25,273,000)(70,388,000)---
Operating Margin(2.6%)(3.3%)---
% EBITDA Margin-----
NET Income (USD)112,231,000144,863,000---
% Net Margin11.6%6.7%---

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